An interview with Tamara Littleton, founder of The Social Element

The Social Element (formerly Emoderation) is an award-winning social media management agency with a global reach, remote team and fascinating culture. Its founder, Tamara Littleton, saw the explosion in social media before it happened and founded the company in 2002 to help brands develop a genuine connection with their people. The company has experienced explosive growth, at one point, the company increased from 150 to 300 people in a six-month period. I sat down with Tamara to talk about how she has managed to build and scale a robust distributed company culture that has stood the test of time.

Key highlights:

• The vital roles that trust and the opportunity for face-to-face contact play when building a remote team.
• Why being over-communicative is a crucial requirement for building a remote team.
• How integrating psychometrics assessment tools into the business can help people understand one another and communicate better.
• Why the company police-checked employees from the very beginning.

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